That’s what Jamie discovered when she landed her first QVC spot and hired consultants who specialized in selling on TV.įrom Day 1, her mission had always been to make all women feel beautiful, no matter their age or skin challenges. Every decision should support your mission and vision - no matter what the experts say. When you’re agonizing over a big decision, think about why you started your business in the first place. Had he invested in her company, it would’ve been the most successful investment in his firm’s history. Ultimately, she proved him wrong when she sold IT Cosmetics to L’Oréal for $1.2 billion. She was absolutely certain that he was wrong. Stunned, Jamie held her composure and trusted what her gut was telling her. His explanation, as she remembers it: “I’m just not sure women will buy makeup from someone who looks like you - you know, with your body and your weight.” His decision had nothing to do with the financials or actual data. The investor had decided not to invest after a rigorous due diligence process. In a painfully unforgettable moment with a private equity investor, her inner voice came through loud and clear. Jamie would get still and listen, and her intuition would tell her, “You're supposed to be on this path.” “Every time I got a ‘no,’ I did a gut check,” she said. With every rejection, Jamie wondered if she’d be able to stay in business.
Pitches to QVC, Sephora, and other retailers were getting turned down, one after the other. In the early years, her business was barely surviving on 2-3 orders a day. Jamie Kern Lima spent a decade building IT Cosmetics from the ground up.
When you’re at your lowest moments, listen to what your gut is telling you and trust it. Listen to your gut, especially when facing rejection Here’s a quick roundup of the top lessons in entrepreneurship from Kajabi’s first-ever virtual summit. Our stellar lineup of experts let us into their world, revealing their keys to success and most memorable moments. What does it take to start and grow a profitable business? Thousands of business owners and aspiring entrepreneurs gathered virtually on Jat Self-Made Summit to find out.
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